The Makings of a Perfect Logo
We took a look at the world’s top 100 brands to determine which fonts, colors and formats were the most popular choices. Our infographic provides some good food for thought if you’ve hit a road block on your latest logo design.
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<div style="width: 420px;"> <a href="https://www.tastyplacement.com/wp-content/uploads/Logo-and-Font-Color-Infographic-Full.jpg"> <img src="https://www.tastyplacement.com/wp-content/uploads/Logo-and-Font-Color-Infographic-Reduced.jpg" alt="Fonts & Colors Infographic" /></a> Infographic authored by TastyPlacement, <a href="https://www.tastyplacement.com/">an Austin SEO and web design agency</a>. To view the original post, <a href="https://www.tastyplacement.com/infographic-fonts-colors-logos">click here</a>. </div>
About the Study: The Details
We based our research on the latest Forbes list of the world’s most powerful brands. Since brands frequently change or update their logos, our study reflects only the logos featured on the list. The color white was not included as a design feature if other colors were present. Apple’s white logo was the only exception.
We found that most brands opt for a blue logo featuring the world’s most popular sans-serif font, Helvetica. Serif fonts ended up being the least used typeface, although it hasn’t stopped Google from being listed as the #5 top brand in the world.
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