Website Visitors Drop After Switch to HTTPS

Google announced recently that it would be rewarding websites converting to https with increased ranking position.

Ok, sure, fine, WHATEVER.

But wait, maybe this is a good thing? Let me spend 6 or 7 hours on this to find out.

Thanks for Nothing, Google

Well, things didn’t work out for us on one of our web properties. We converted to HTTPS on the day after Google’s announcement. Our traffic declined by over 18% compared to the same period in the prior month (comparing 14 days of traffic from a Thursday to a Wednesday, to avoid weekend/weekday fluctuations).



Conclusion: I Heart Hate You, Google

2 replies
  1. Alexander
    Alexander says:

    Hey Michael,

    yeah, loads of people tried it right away and had the same experience as you did e.g. blogpost by JitBit (also very funny).

    The Google “news” got a lot of my clients all worked up. Preferably they would’ve switched a day after the announcement. I am all about wait, test and see.

    But testing is what it all about…

    Greetings from Austria,



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