Expert Analytics and Web Performance Monitoring Unlike Anything You Have Seen Before
We are harnessing the full power of available digital performance metrics to show you insights into your customer behavior that you will never have dreamed were possible. We go way beyond simple metrics like “bounce rate” and “time on site”. We are interested in the next level of customer insight, customized segmentation that can isolate customer behavior down to any dimension: time of day, device, city, country, monitor size, etc.
Our Customized Analytics Installations (Included in Campaigns) Can Show You:
- What time of day are customers kicking tires, and when they are buying
- Whether your mobile visitors converting into customers at a rate higher or lower than tablet & desktop users
- Which state/city’s visitors are most likely to make a purchase
- Your website’s load time for visitors in any nation on earth
- And THOUSANDS of additional metrics, combinations, and variations
Case Study: Texas Visitors, Conversion Rate by Device
The screen to the left shows a highly customized Google Analytics installation segmented to show only Texas visitors (we filtered out less-relevant traffic from offshore “consultants” and spam bots to get a real picture of real customers). Next, we isolated out desktop computers, tablets, and mobile phones.
What We Want to Know About Our Visitors
And by isolating desktops/laptops/mobile phones, we can compare the holy grail of metrics: conversion rate. In other words, we can determine which devices are bringing the buyers. In this example we learned that tablet buyers purchased at the highest rate while mobile visitors were the least likely to purchase.
This information lets us optimize design elements for high-performing devices, let’s us adjust PPC campaigns toward or away from particular devices, and more.
Case Study: Conversion Rate By Ad Campaign
If you run multiple campaigns in Google Adwords, our custom analytics installations can isolation your conversion rate by ad campaign. This identifies low-performing (and high-performing!) ad campaigns quickly and with precision. Great campaigns can be pushed forward, and poor campaigns can be ditched quickly. The screen at left shows an analytics installation customized to compare conversion rates by ad campaign.
Combine Analytics With Experimentation
Now, the ability to isolate and identify the best and the worst campaigns so quickly means that an experimental campaign can be undertaken with far less risk–and far more reward if it succeeds. An example: we developed and tested a specific campaign on behalf of a client to target a unique, rural, under-served market: West Texas. The experiment paid off: it turns out that other companies were missing the opportunity. Our advanced analytics capabilities kept us informed of our performance by the minute.