Getting Started with Proximity Beacons
Proximity Beacons are intelligent Bluetooth Devices (like the Estimote beacon displayed on the right) that we deploy in your physical workspace. These Beacons emit a bluetooth signal that allows you to reach customers through their phones–that’s really simplified but illustrative.
An example will illustrate further. Say you are a bicycle retailer. You can deploy beacons that display alerts on customers’ phones that say “20% Off Sale on All Scott Cycles”. That’s the retail use case, but Proximity Beacons can do so much more–and will do more in years to come.