Today we’ll be covering a very advanced topic, but it’s so powerful and beneficial comment it’s just too good to be ignored.
How to Get the Coveted “Show Map of” Tag
I learned this device from a power blogger in the search engine optimization business, and through some research reading Google’s Webmaster documentation. What the trick does is it enables a show map tag to appear within a Google result. The following photo will illustrate:
So what’s different about this Google result? if you look closely, you’ll see a cross with an invitation to show the map of the businesses location. This extra line in the search result can distinguish the result from other results on the page. And, as always, distinguishing factors in search results yield higher click rates.
Also, when a user clicks on the cross a map of the location is expanded to reveal a map of the location, the full address, and phone number. Again, this will yield a high increase in visitor conversions.
So How to Get the Tag?
The way to get the shell map tag is easy, but it’s a bit technical. First of all, the show map tag will obviously be of more value to a local business. In fact, a company has to have a Google local listing (a listing in the map section) as a prerequisite to displaying the show map tag.
Step One: Geo Sitemap
But a Google local listing alone will not activate the show map tag. Once the Google local listing is set up, one must also install what’s called a KML geo site map. A geo site map is a very small file, only a few lines long, which contains specially formatted information about the location of the business.
Here’s some sample data, a generic KML file:
<kml xmlns="http://www.opengis.net/kml/2.2" xmlns:atom="http://www.w3.org/2005/Atom"> <Document> <name>Company Name</name> <atom:author> <atom:name>Author Name (may be company name)</atom:name> </atom:author> <atom:link href="http://www.domain.com/" /> <Placemark> <name>Name Of Location</name> <description> <![CDATA[ <address> <a href="http://www.domain.com/">Company Name</a><br /> Address: [street city, state zip]<br /> Phone: [phone] </address> <p>A small company description.</p> ]]> </description> <Point><coordinates>latitude,longitude</coordinates></Point> </Placemark> </Document> </kml>
Now, you’ll notice from the sample code above that the coordinates tag requires you to know the latitude and longitude of your business address as it appears in your Google local listing. You can obtain the latitude and longitude values, as well as generate a very simple but technically acceptable KML site map by going to one of my favorite new sites, http://mygeoposition.com/. You simply type in your address and click the KML tab to get the latitude and longitude numbers. Place those numbers in the coordinates tag, modify the file to include your name information, and you’re done.
Step Two: Register KML File in Google Webmasters Account
Next, the file must be registered in a verified Google Webmaster account. If you don’t have a Google Webmaster account already, it’s an absolute must for any website owner and offers tremendous search engine optimization benefits. Registering your Geo site map in your Google Webmaster account will activate the show map tag anywhere your result shows in a Google search.
In addition, the show map tag will also display on Google adwords advertisements, which can be a further boost to that program’s effectiveness.
Your KML site map will also generate a location marker in the Google Earth program. In fact, KML technology has its origins with Google Earth.
There has also been some mention, although not a universal consensus, but a Geo site map can improve the rankings within the map display in Google local results.
Good luck from TastyPlacement