Google Authorship for WordPress: Quick Setup Guide

This is our Google Authorship for WordPress Quick Setup Guide. See here for an academic overview of Authorship and Author Rank.

In this guide, we’ll establish Google Authorship for your WordPress website so you can increase search rankings and display your photo and link to your profile in search results like so:

Google Authorship

Step One: Add Your Website to Your Google+ Profile

1. First, log in to Google+ and go to your personal profile.

2. Click the “About” link on the top center menu bar.

3. Look for the “Links” section as shown here:

authorship-links

4. Next, click the “Edit” link at the lower left of the “Links” box.

5. Add your website under the “Contributor to” section by clicking “Add custom link” as shown in this picture:

Add Custom Link

6. Save and close all windows, and you should now see your website listed under the “Contributor to” section of the “Links” box on your “About” page. You are done on the Google+ side.

Step 2: Add Authorship Info to Your WordPress Site

Google Authorship is a “handshake” between Google+ and your website. The other half of the handshake is adding a code/tag to your website pointing to the profile that just linked to your website.

1. You need a plugin: We’ve found the most reliable method of establishing Authorship is to use the built-in Authorship feature on the Yoast SEO Plugin for WordPress. If you aren’t using it yet, the benefits are numerous. If your want just a Google+ plugin, you can use “The Google+ Plugin“. These instructions will employ the Yoast method.

2. You can see that the Yoast plugin, once installed, adds a “Google+” field to your WordPress user profile:

Google Plus Authorship

3. Add a link to your Google+ profile in that box as shown above.

4. Thereafter, pages for which you are the author will have the following code inserted in the <head>:

<link rel="author" href="https://plus.google.com/u/0/113054164698878248539"/>

5. There’s one more optional step if you want to make sure Authorship shows up for your home page (strongly recommended). You need to adjust one little setting in the Yoast plugin as shown to make sure your desired author name is set to display on the home page (might not be necessary, but check it:

Yoast Adjustment

Troubleshooting and Testing

If you’ve followed the steps above, you should be good to go. But you’ll want to use Google’s diagnostic tool to be sure. Browse to Google’s Structured Data Testing Tool and enter the URL of a page for which you want to test Authorship (you can also test ANY structured data such as Schema.org markup.

Here’s a successful test of the Google Structured Data Testing Tool (if your test fails, the tool will usually tell you what’s wrong):

Authorship...Working!

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