Google’s Matt Cutts announced at the PubCon marketing conference that Google is rolling out a new much-anticipated link disavowal tool. Bad links from poor quality sites can harm a site’s rankings in Google, and Google has implemented this tool to let webmasters remove bad links from their link profile.
The tool will operate by uploading a txt file that contains a list of domains that a webmaster wishes to disavow. There will also be a domain: operator that will let a webmaster disavow all links from a domain.
Here’s a sample of what a disavowal tool text file would look like:
http://www.shadysite.com/bad-post http://www.shadysite.com/another-bad-post domain: http://wwww.reallyshadysite.com
The tool is ostensibly live at the following domain:
Cutts warns that it’s always better to have bad links removed rather than disavow links with the tool, but recognizes that’s not always possible.