It’s Official: Facebook and Twitter Can Help Your Website’s Organic Rankings
In a thorough and well-research article, Danny Sullivan, search guru at SearchEngineLand.com, discovered that who you are one social media sites like Twitter and Facebook can have a positive impact on your website’s rankings. In other words, a visible and robust presence on social media sites can serve as a signal to Google and Bing that the principle content on your website is rankworthy.
Among the highlights of the article are the following conclusions:
- Bing says that “We do look at the social authority of a user.” Bing continues that it looks at how many people a social media user follows and how many people follow that user in turn and that result can “add a little weight to a listing in regular search results.”
- Google admits the same, saying, “Yes, we do use it as a signal . . . in our organic and news rankings.”
- Google and Bing admit that high-authority users on social media sites will impact the organic rankings of links they point to.
- Both search engines use the number of tweets/retweets and Facebook “shares” of a particular page as a ranking factor for that particular page.
- A link to a website that appears both in Twitter and Facebook is seen (at least by Bing) as more legitimate and rankworthy.