Book Review: The Art of SEO

Book Review: The Art of SEO

by Eric Enge, Stephan Spencer, Rand Fishkin, and Jessie C. Stricchiola

Art of SEO Book ReviewIt’s hard for me to review The Art of SEO–after all, the book was a gift from author Eric Enge, owner of search marketing firm Stone Temple Consulting. Eric gave me a copy at PubCon Paradise in Honolulu in February of 2012, and I returned the favor by humbly offering him a copy of my book, WordPress 3.0 Search Engine Optimization.

But were I not to like the book or discover some obvious error, I’d be looking the proverbial gift horse in the mouth. To make my task even more challenging, I’ve met co-author Stephan Spencer as a co-speaker at several PubCon conferences, and the other co-authors are of equal stature in the SEO sphere. Then, I procrastinated this review for so long that the Second Edition came out, necessitating a second gift to me, this time from Spencer.

But no problem: The Art of SEO meets its well-deserved reputation as the Bible on SEO: a sound, comprehensive guide to nuts-and-bolts search engine optimization.

First Impressions

The first thing you’ll notice about The Art of SEO is the testimonials; accolades are offered up by industry heavyweights including Tim Ash, Will Critchlow, Danny Sullivan, Barry Schwarz, Andy Beal, and more. The second edition offers testimonials that go on for pages. The book itself is voluminous: nearly 700 pages of very dense text and ideas.

Support for Fresh SEOs

For an SEO book to be worthwhile, it must serve both experienced practitioners and those just starting out. “Search Engine Basics” lays a solid foundation in clear terms for the material to follow. Chapter 4, “First Stages of SEO,” maps out a clear plan of action for the early stages of a campaign. Some of the more advanced material, though, will likely leave an inexperienced webmaster with a headache. However, text throughout the book is accompanied by explanatory diagrams and images that help the reader visualize the concepts.

Each chapter is broken down into comprehensive subsections. This allows for an in depth analysis without seeming overwhelming.  The detailed snippets focus on the importance of each element, while getting straight to the point.

The sections pertaining to social media are particularly extensive. They discuss the benefits of link building with social media on multiple platforms. They also discuss what types of content work best to attract attention on the different platforms. This section has general information that is beneficial for those new to social media, but it also goes deep into analytics information and new trends that are great for those well versed in social media marketing.

The last chapter, “An Evolving Art Form: The Future of SEO”, discuses how Google and SEO are constantly changing. It’s a game to try to constantly crack the code. It emphasizes the importance of local, voice recognition and mobile search which are recently increasing with the development of new technology — like Siri on the iPhone.

Overall, The Art of SEO is a good book for both beginners and experts. It has basic information, but also goes in depth to fully discuss certain tactics and methods.

 

The Expert List: A Comprehensive List of Experts for Media/Press

The Expert List: Experts for Media Articles and Press

We have compiled a list of experts available for comment and appearances in local/national media and the press. All listed experts are leaders in their fields and are available for prompt comment. To reach any expert on this list, contact TastyPlacement at 512.535.2492 or email michael@tastyplacement.com.

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Contact information: call 512.535.2492 or email michael@tastyplacement.com.


 

Free Local Listings for SEO

Local listings are an increasingly large part of search. Google places results now pop up at the top of search results automatically. This is good news for local businesses. If you have a physical location, you better take full advantage of the opportunity!

You should always start by claiming your business on Google Places, then work your way down by submitting information to Yahoo Local, YellowPages.com, and maybe even Bing Local. From there, you want to convince search engines that your business exists and is significant to users. To do that, you’ll have to submit to many alternate local directories.

In Chapter 9 of our book, SEO for WordPress, we talk about local listings and their explosive power in the hands of local businesses.

We at TastyPlacement have been scouring local directories to figure out which best factor into local rankings.

Directory Link Post speed Pictures Notes
Kudzu.com Yes Slow No
MojoPages.com Yes Immediate 4
SuperPages.com(search)
Supermedia.com(data entry)
Yes Moderate 4
InsiderPages.com Yes Immediate 4
ExpressUpdateUSA.com No Moderate No
advertise.local.com Yes Moderate No Upgrade to Premium to add pictures
local.botw.org Yes Moderate Logo only Must email a representative to edit mistakes
MerchantCircle.com Yes Immediate 4 Must email a representative for multiple listings
Hotfrog.com Yes Immediate 4
Yellowbook.com Yes Moderate No May require phone verification
Foursquare.com Yes Immediate No Customers can check-in
thinklocal.com Yes Moderate No
cityslick.net Yes Moderate No
USYellowPages.com No Slow No
MyCity.com Yes Immediate Logo only
BizJournals.com No Slow No
mapinsight.teleatlas.com/mapfeedback No Slow No Provides a tracking number
justclicklocal.com No Immediate No
DiscoverOurTown.com Yes Slow No
MetroBot.com No Moderate No
BestDealOn.com Yes Moderate No
Manta.com/claim Yes Immediate Logo only
Infignos.com No Slow No
Yellowassistance.com No Slow No
MyHuckleberry.com Yes Immediate 4
BrownBook.net/business/add Yes Immediate 4
CitySquares.com Yes Immediate No
Navteq.com No Slow No
CitySearch.com Yes Slow Logo only
Yellowee.com Yes Immediate Logo only
MatchPoint.com Yes Immediate 4
Mapquest.com Yes Moderate No They have a number of options for verification
Sustainlane.com No Immediate 4
Localprice.com Yes Slow No
Thumbtack.com Yes Immediate 4
Scrub the Web No Slow No
CommunityWalk.com Yes Immediate 4
ChamberofCommerce.com Yes Moderate 4

Free Article Directories List for SEO – Updated

Even in this post-panda world there is a place for link building through articles. If you have unique and high quality content, then there are a lot of free article directories out there that will help you promote your business or website.

That’s something that we talk about in chapter six, the link building chapter, of our SEO for WordPress book.

But which directories are good and which are junk? There are a lot of lists of free article directories out there, but most of those lists are out of date, or they don’t have the needs of SEO in mind. You need directories that won’t give you too much of a hassle. You need a directory that will give you a lot of PR juice through a fair number of dofollow links, and you can’t have them throwing in a lot of editorial back talk.

That’s why the TastyPlacement team has compiled a list of the easiest SEO article directories out there. This is all current information, with the directories listed from most to least suitable. We had to look at over 600 directories to find 80 that are suitable to your needs. We’re posting this resource for free because we feel that you shouldn’t waste your time with article directories that won’t give you dofollow links or will be careless with your valuable content.

So give it a shot and let us know how it works out! We’ll update this post every month, so keep coming back!

Updated November 2011

Directory Page Rank Alexa Acceptance Time Types of Articles Link Type Link Location Notes
http://knol.google.com (killed in May 2012) 7 9000 Immediate General Body Recently went dofollow. May particularly reward quality content.
http://letsbefamous.com/ 6 83k days general follow resource box Indexed articles take a long time to pass review
http://www.selfgrowth.com/ 6 3k Indeterminate Self improvement articles follow Resource Box, Body
http://www.promotionworld.com/ 6 25k Indeterminate SEO related articles follow resource box
http://netymon.com/ 6 28000 Immediate General follow body Appears to be immediate. Has an overly sensitive “curse word” restriction that is triggered by such words as “association” and “jewelry”
http://www.articleshare.info/ 3 10000000 Immediate General follow Resource Box, Body Only accepts unique content.
http://ezinearticles.com/ 6 101 7 General follow Resource Box High value, good rep
http://thepr.com.au/ 5 74k Weeks Press Releases follow Body Ostensibly a press release site. There is no visible means of editing once an article is submitted. Indexes beautifully. 11/11 went for-pay!
http://www.sooperarticles.com/ 5 3k Days general follow resource box
http://www.themanager.org 5 387k Indeterminate management, strategy, marketing, HR, finance, industry analysis related articles follow resource box No signup, submit articles through email
http://www.businessknowhow.com/ 5 16k Indeterminate Small business and home business ideas articles follow resource box, body No signup, submit articles directly
http://www.thewhir.com/article-central 5 15k Indeterminate Web hosting articles follow Resource Box
http://www.abnormalmedicalconditions.com/ 5 146k weeks Health related articles follow Resource Box, Body
http://www.articlesnatch.com/ 5 3000 Hours General follow Resource Box You can add NoFollow links to the body (which they say may be dofollowed one day). Up to 3 Do-Follow links in resource box
http://www.alumbo.com/ 4 67k Indeterminate Self Help related articles follow Body
http://www.organicgardenarticles.com/ 4 652k Indeterminate Organic Gardening Articles follow Resource Box
http://www.blogwidow.com/ 4 55k Indeterminate Articles About Blogging follow Resource Box No registration, submit articles directly.
http://www.financebusinessarticles.com/ 4 48k Indeterminate Finance and business articles follow Resource Box
http://www.allfreelancework.com/ 4 39k Indeterminate Freelance jobs and community related articles follow Body Only few contains links, most articles don’t have links
http://tinyarticle.com/ 4 37k Weeks general follow resource box
http://www.populararticles.com/ 4 31k Indeterminate general follow resource box Not currently accepting new articles.
http://www.webmasterslibrary.com/ 4 30k Indeterminate Web development topics follow Resource Box Submit articles directly, no registration.
http://www.articleonlinedirectory.com/ 4 18k weeks general follow resource box You have to manually request the use of dofollow links.
http://www.bharatbhasha.com/ 4 17k weeks general follow resource box Slow to publish, and slow to index, but it does seem to work.
http://www.homebiztools.com/ 4 150k Indeterminate small/home business topics. follow Resource Box No registration, submit articles directly.
http://www.tourist-place.com/ 4 149k Indeterminate Tourist places related articles follow Resource Box, Body
http://top7business.com/ 4 111k Indeterminate business related articles follow resource box “No signup, submit articles directly
http://biz-whiz.com/ 4 101k Indeterminate work at home related articles follow Resource Box Articles RESTRICTED to this format: All articles must be in our format of a (1) paragraph introduction followed by (7) tips and closed with your resource box.”
http://www.articlegeek.com/ 4 33000 Indeterminate General follow Resource Box
http://genecast.com/ 4 32000 Immediate general follow Body CURRENTLY NOT ACCEPTING NEW ARTICLES
http://212articles.com/ 4 15000 weeks general follow resource box Recently made all the links in its articles nofollow, but then the links changed back. This site should be treated with caution.
http://articlesfactory.com/ 4 10000 Days General follow Resource Box, Body
http://snipsly.com/ 4 10000 Immediate General follow Resource Box, Body More than 2 links in body plus links in resource box. Some editorial review. May lose articles with question marks in title. Make sure you get confirmation that the article is submitted before navigating away from the page.
http://www.articleblast.com/ 4 8000 Instant General follow Resource Box, Body
http://www.articleclick.com/ 4 6000 Indeterminate General follow Resource Box, Body Instant post.
http://www.ideamarketers.com/ 4 4000 Instant General follow Resource Box, Body CURRENTLY NOT ACCEPTING ARTICLES. Must contain 400 words and more, more than 2 links in body plus links in resource box
http://www.pubarticles.com/ 4 4000 Hours General follow Resource Box, Body Instant post.
http://www.businesstoolchest.com/ 3 97k Indeterminate Home business articles follow resource box Make links in BBcode in article body.
http://www.ebusiness-articles.com/ 3 90k Indeterminate business and internet related topics follow Resource Box no signup, submit articles directly
http://internetbasedbusinessarticles.com/ 3 85k Indeterminate Internet Based Business Articles follow Resource Box
http://www.realestateproarticles.com/ 3 81k Indeterminate Real Estate related articles follow Resource Box
http://www.marketingarticlelibrary.com/ 3 64k Indeterminate Marketing related articles follow Resource Box
http://www.free-wedding-articles.net/ 3 584k Indeterminate Wedding related articles follow Resource Box
http://www.biz-ewomen.com/ 3 510k Indeterminate Home Business related articles follow Title
http://www.blogymate.com/ 3 49k Indeterminate general follow resource box, body
http://www.wkccradio.com/ 3 499k Indeterminate general follow resource box Contains No follow links, Signup requires blog
http://www.linkgeneral.com/ 3 46k weeks general follow resource box, body WordPress framework, so you can schedule for future publication. May be instant
http://clearviewpublications.com/ 3 467k Indeterminate Small business consulting articles follow resource box
http://www.authorpalace.com/ 3 44k Indeterminate general follow resource box no signup, submit articles thru email
http://www.allthewebsites.org/ 3 23k Indeterminate SEO related articles follow Resource Box
http://uberarticles.com/ 3 17k weeks general follow resource box
http://www.travelarticlelibrary.com/ 3 132k Indeterminate travel articles follow Resource Box Articles published with citation example in several styles. WordPress framework.
http://www.guidemegreen.com/articles/ 3 118k Indeterminate green and ethical related articles follow resource box “MINIMUM ARTICLE SIZE = 800 WORDS
articlefriendly.net 3 115k Indeterminate general follow resource box MAXIMUM ARTICLE SIZE = 3,000 WORDS”
findarticles.eu 3 113k Indeterminate general follow resource box
http://www.greatarticlesformoms.com/ 3 113k Indeterminate family and mom related content follow Resource Box Signup requires author’s WEBSITE and ADDRESS.
http://www.airarticles.com/ 3 69000 Weeks General follow Resource Box, Body
http://www.articlesofinfo.com/ 3 61000 Instant General follow Resource Box, Body
http://www.articlegold.com/ 3 40000 Indeterminate General follow Resource Box
http://www.articlesengine.com/ 3 23000 Weeks General follow Resource Box Submit articles directly, no registration.
http://www.easyarticles.com/ 3 15000 Immediate General follow Body Currently not accepting articles.
http://www.articlefeeder.com 3 14000 days General follow Resource Box
http://amazines.com/ 3 6000 1 General follow anywhere Allows body links. Sluggish load time, frequently down.
http://www.articlerich.com/ 3 6000 1 General follow Resource Box, Body Make certain you get a success message before navigating from the submission page.
http://goarticles.com/ 3 2000 Immediate General follow Resource Box, Body Not high-powered in link value.
http://www.ghewgle.com/ 2 99k Indeterminate Personal Finance and money related articles follow Resource Box Links in body and resource box allowed.
http://www.etradearticle.com/ 2 98k Indeterminate general follow resource box Reliable and low-hassle. Contains nofollow in the body.
http://www.ezinearticlebarn.com/ 2 77k immediate general follow body
http://softensive.com/ 2 62k Indeterminate general follow resource box Does not accept more than 4 external links including article body and resource
http://www.thepricemonster.com/articles 2 541k Indeterminate general follow resource box, body
http://www.readezarchive.com/ 2 433k Indeterminate general follow resource box Submit articles directly, no sign up
http://www.smallbizarticles.com/ 2 391k Indeterminate small business articles follow resource box
http://www.trcb.com/ 2 37k Indeterminate general follow resource box
http://www.articlescounter.com/ 2 361k Indeterminate general follow resource box No signup, submit articles directly
http://www.articledeck.com/ 2 26k Indeterminate general follow body
http://www.articlemotron.com/ 2 23k Indeterminate general follow resource box, body
http://www.dime-co.com/ 2 23k Indeterminate general follow resource box
http://articleslide.com/ 2 192k
http://www.article-host.com/ 2 18k Indeterminate general follow resource box, body
http://astawerks.net/ 2 166k Indeterminate general follow body
http://www.retirementlivingarticledirectory.com/ 2 160k Indeterminate Retirement living articles follow resource box
http://www.marketingtroll.co.uk/ 2 157k Indeterminate Internet Marketing related articles follow resource box, body
http://www.businessclique.com/ 2 155k Indeterminate Business related articles follow resource box
http://www.niche-content-articles.com/ 2 111k Indeterminate general follow resource box No signup, submit articles directly
http://www.thinkarticle.com/ 2 296000 Indeterminate General follow Resource Box, Body
http://www.articleselect.com/ 2 143000 Indeterminate General follow Resource Box
http://www.ezinepost.com/ 2 126000 Indeterminate General follow Resource Box
http://www.rysite.com/? 2 124000 Indeterminate General follow Resource Box
http://www.familiararticles.com/ 2 80000 Indeterminate General follow Body
http://www.articlecue.com/ 2 61000 Indeterminate General follow Resource Box Allows up to 3 links
http://www.tss-articles.com/ 2 40000 Indeterminate General follow Resource Box
http://www.bigfreearticles.com/ 2 34000 Indeterminate General follow Resource Box Has a minimum word limit
http://www.articlesxpert.com/ 2 23000 Indeterminate General follow Resource Box Allows up to 3 links
http://www.articlefire.com/ 2 20000 Indeterminate General follow Resource Box Allows up to 3 links.
http://www.contentking.eu/ 2 19000 Indeterminate General follow Resource Box Contains nofollow links in the body.
http://www.articleoutpost.com/ 2 18000 weeks General follow Body
http://www.articlecell.com/ 2 11000 Weeks General follow Resource Box No resource box
http://www.123articleonline.com/ 0 16000 weeks General follow Body
http://www.qwesz.com/ 0 14000 Immediate General follow Resource Box Only one unique URL per article, in resource box.
No resource box