How to Make a Mobile Site Click to Call Link

A “click to call” button or link on a mobile or smartphone website can mean the difference between getting a customer to call or losing them forever. Converting customers with mobile sites is a different discipline from converting customers on desktop websites: mobile website visitors are unlikely to read long sales copy, are similarly unlikely to send an email, and are certainly not going to fill out a lengthy web form. In the mobile environment, a phone call is your best route to conversion–after all, your visitors have the phone in their hand!

Coding the Click to Call Link for Mobile Phones

To create a click to call link, use the following code:

<a href="tel:8005551212">800-555-1212</a>

“Selling” the Click

Now, let’s improve our click to call link. After all, all we’ve done with the above link is make the phone number clickable; will users know that the phone number is a click to call link? We can “sell” the click by adding a call to action to our link:

<a href="tel:8005551212">Click HERE to Call: 800-555-1212</a>

That’s an improvement, it serves to highlight the link and directs users with a call to action.

Pro Tip: Visually Improving the Click to Call Button

To take our click to call link even further, we can add an arrow to visually guide users to the desired action–and maybe even add a second call to action. You can see this technique in action on the following mobile site:

Click to Call in Action!

Siri Search Optimization

You may have heard that the iPhone’s new voice-command and personal/search assistant “Siri” will be “the end of SEO as we know it.” Undoubedly a shift is coming, but I for one doubt it will be as disruptive as the apocolyptos might have you believe. After all, we’re not all going to use only our phones for everything. We like our laptops, and in addition, bargain hunting (AKA commercial search) is deeply ingrained in human nature.

There are a lot of fun things Siri can do including transcribing text to voice, setting reminders, playing music, checking the weather, getting directions, and yes carrying out search queries. Undoubetedly, Siri will catch on like wild fire, and as a result will compete with many apps and tools, including search engines.

Optimizing for Siri

The integration of Siri will begin to affect strategies and optimization efforts, but most of these things should be part of an immersive SEO program from the start.

Local Search for Siri

People search from mobile devices on the move; they’re not sitting down to do indepth research. A majority of mobile searches are loaction-specific including directions, finding nearby restaurants, or other local services.

With Siri, it’s not about people getting to your website through Google placement alone because visiblity comes from other sources. Siri wants to give users a visual experience and draws data from local listing sites such as Yelp, Google Maps, Citysearch, YP, etc. There are more than 60 of these sites on which it is well worth your time to create a listing. It’s not just for Siri, getting listed on (and links from) all these sites improves local listing and organic placements in SERPs as well.

Obviously you’ll want your information to be correct, up to date, and fully filled out on these sites with accurate address, phone number, images, positive reviews, and a high number of ratings. For more info on local optimization, check out our post on local listings SEO.

Rich Snippets and Schema Tags

Schema.org lets you use a specific markup language (web code) to identify specific information about your business and web presence and make that information more easily found by search engines.

Search engines are using on-page tags in a variety of ways. Google uses them to create rich snippets in search results and will continue to do so more and more. These snippets include author information, address, phone number, operating hours, and so on. So you can see how these tags have value to local searches such as are the focus of Siri. Offering a highly structured format for this information, makes it that much earier to be found.

Variety in Linkbuilding and Long Tail Keywords

This is the first version of Siri, and its depth of language capabilities will continue to increase with new versions. Therefore the following effect will only continue to grow. Already, the length of Siri queries are longer because users are searching in natural speach rather than pecking away at keyboards or small iphone touchscreens.

The result is more long-tail and highly targeted searches. Optimizing for long-tail means more words on the page and more flexible link building. Both of these strategies work in organic search as well, so you won’t even have to duplicate your efforts.

It used to be that you chose your anchor text and could simply bang away at it over and over. With enough links, you’d move on up. That hasn’t been best practice for a while, and Google is becomming even more focused on natural-looking anchor text profiles. Not only is this a saftey-first method, but it’s also more efficient. Flexible anchor text (anchor text with the keyword integrated here and there, but also broadly varied) is more efficent in increasing rankings, even for the targeted, high-volume terms.

Back to Siri, the efforts you make to naturalize and get the most out of your link profile will also help you rank for long-tail searches, which Siri is all about. As a bonus, long tail searches are more targeted to the specific needs of a given search query and therefore convert at higher rates.

The iPhone 4s (S is for Siri? Seems that way to me…) is Apple’s best selling phone to date, with 4 million sales in three days. Verizon started carrying the iPhone earlier this year and even Sprint has had no choice but to jump on the bandwagon. It’s a monolith, and it’s the impetus for a new fold of search optimization.

Best Android Apps for SEO

Best Android Apps for SEO

We have converted! Most of us at TastyPlacement are now on the Android platform for mobile use and we’ve found a few handy apps to assist us in our SEO analysis and daily work.

mAnalytics – Google Analytics for Android

This handy plug-in/app is so user-friendly, I find myself reaching for it rather than logging on to my PC to see Google analytics. One feature that makes it so easy to use is that it logs you in automatically. Also, the app displays all accounts and subaccounts in a single list, eliminating the need to go hunting and subaccounts if you only need to check analytics for one site.

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Best for a Quick Peek

mAnalytics offers simple, quick-view screens that can show you core analytic data quickly. Obviously, you’ll analyze more complex metrics and reports on your desktop or laptop. We like mAnalytics because it puts your basic website metrics in the palm of your hand for quick viewing. The free version is suitable for most purposes (I almost feel like it would be worth paying for). The paid version, at only $1.36, adds widgets for homescreen and shows no ads.

Strangely silent video showing mAnalytics in action:

You can find mAnalytics in the Android Market or mAnalytics Pro.

SEO SiteRank & SiteRank Lite

This app comes in both a paid and free version. SiteRank lets you grab the page rank and Alexa rank for a site while viewing in your browser, unlike many Android apps which operate independently of your mobile browser.

SEMTab SEO Pro

SEMTab SEO Pro, a paid app well worth the $1.99, is a great social listening tool to help you keep track of your site’s social sharing presence on Facebook, Twitter, and Delicious. As Google starts to knit in Google+ sharing activity and social authority into its ranking algorithms, this aspect of SEO cannot be overlooked.

SEO Keyword Checker

This free app analyzes a webpage and returns basic information about keyword use in keyword density. It’s a helpful app, however, some users report does not work on all devices.

Webrank SEO

A great free app, Webrank SEO is like having SEO Site Tools (a Chrome extension I swear by) on your phone. It concisely displays any site’s Google Pagerank, Alexa Rank and Compete Rank, the number of indexed pages and backlinks for multiple search engines, and helps you detect any potential penalties against your site on-the-fly.

SECockpit

A mobile solution to meet your keyword-research needs. This is a great app to use when speaking with clients – you can search for a keyword phrase and SECockpit pulls up the search volume and competition for the term.

We will continue to update this article as we learn about more new apps. All of the apps from this article are available in the Android Marketplace.