Infographic: A Guide to Startup Scene in Austin, Texas

An Inside Look at the Startup Scene in Austin

We did some research on startup companies in Austin and discovered the following results. This infographic takes a look at the current startup scene and should provide some insight into where your own company stands in the bustling Austin market.

start-up-infographic_9.24

Feel Free to Share Our Austin Startup Infographic

You’re free to display our infographic on your website; however, the license we grant you requires that you properly and correctly attribute the work back to us with a link to our website by using the embed code provided below:

Here’s an Easy Embed Code, Just Drop it in to Your Site

<div style="width: 590px;">
<a href="https://www.TastyPlacement.com/wp-content/uploads/start-up-infographic_9.24.png">
<img src="https://www.TastyPlacement.com/wp-content/uploads/start-up-infographic-thumbnail.png" alt="A Guide to Startups in Austin, Texas" /></a>
Infographic authored by <a href="https://www.tastyplacement.com/">TastyPlacement</a>, an Austin SEO consulting company.
 To view the original post, <a href="https://www.TastyPlacement.com/start-up-infographic">click here</a>. </div>

About the Study: Some Details

We based our research on the CEO Magazine Business Climate Index, the JLL Report, and the mentioned companies’ websites. All companies reflected in this infographic are based on the most recent information provided in regards to the Austin market. The largest investment sector was software with $22 million to 13 companies alone.

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…and the thumbnail!:

start-up-infographic_THUMBNAIL

Infographic: Fonts & Colors That Drive the World’s Top Brands

The Makings of a Perfect Logo

We took a look at the world’s top 100 brands to determine which fonts, colors and formats were the most popular choices. Our infographic provides some good food for thought if you’ve hit a road block on your latest logo design.

Logo & Font Color Infographic

Share Our Fonts & Colors Infographic

You’re free to display our infographic on your website; however, the license we grant you requires that you properly and correctly attribute the work back to us with a link to our website by using the embed code provided below:

Embed Code

<div style="width: 420px;">
<a href="https://www.tastyplacement.com/wp-content/uploads/Logo-and-Font-Color-Infographic-Full.jpg">
<img src="https://www.tastyplacement.com/wp-content/uploads/Logo-and-Font-Color-Infographic-Reduced.jpg" alt="Fonts & Colors Infographic" /></a>
Infographic authored by TastyPlacement, <a href="https://www.tastyplacement.com/">an Austin SEO and web design agency</a>. To view the original post, <a href="https://www.tastyplacement.com/infographic-fonts-colors-logos">click here</a>.
</div>

About the Study: The Details

We based our research on the latest Forbes list of the world’s most powerful brands. Since brands frequently change or update their logos, our study reflects only the logos featured on the list. The color white was not included as a design feature if other colors were present. Apple’s white logo was the only exception.

The Results

We found that most brands opt for a blue logo featuring the world’s most popular sans-serif font, Helvetica. Serif fonts ended up being the least used typeface, although it hasn’t stopped Google from being listed as the #5 top brand in the world.

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…and the thumbnail!:

Infographic: Urban Mining

Billions of dollars worth of precious metals are used every year to manufacture the cellphones, laptops and other electronics we use on a daily basis. As these computers and gadgets reach the end of their life cycles, they get scrapped or put in storage until they can be recycled in a process known as “urban mining.” Our friends at Gold & Silver Buyers highlight just how much gold and silver can be retrieved from scrapped electronics and how valuable urban mining can be when compared to traditional mining.

Gold & Silver Buyers Infographic

How to Share the Urban Mining Infographic

Contact info@goldandsilverbuyers.com for more information about how you can display this infographic for free on your own website.

We’ve also included a thumbnail if you wish to share this post on Facebook or Google+!

Urban Mining Thumbnail

Infographic: Testing Negative SEO

Does Negative SEO Really Work?

Negative SEO is an undertaking whereby a business competitor attempts to harm the search ranking position of a competing website through the procurement of junk and spam links. Our study shows that Negative SEO is very real, and can be accomplished for very little money.

Infographic: Testing Negative SEO

Use This Graphic for FREE on Your Site!

You may use the infographic above on your website, however, the license we grant to you requires that you properly and correctly attribute the work to us with a link back to our website by using the following embed code.

Embed Code

<div style="width: 420px">
<a href="https://www.tastyplacement.com/wp-content/uploads/testing-negative-seo.jpg" />
<img src="https://www.tastyplacement.com/wp-content/uploads/testing-negative-seo-thumbnail.jpg"
alt="Infographic: Testing Social Signals" /></a><br/>
Infographic authored by TastyPlacement, an <a href="https://www.tastyplacement.com/">
Austin-based search marketing firm.</a> To view the original post, see the original
<a href="https://www.tastyplacement.com/infographic-testing-negative-seo">
Negative SEO Study</a> and infographic.</div>

About the Study: The Details

After the webmaster warnings of March 2012 and the Penguin update of April, like many in the SEO community, we wondered if negative SEO (NSEO) was now a possibility. For years Google had abided by the principle that nothing external to a site could harm it directly, ensuring that sites would be safe from the malice of competitors. Evidence for NSEO had been initially unreliable and anecdotal, so we decided to try it ourselves.

The Experiment:

For ethical reasons we didn’t use a competitor’s site, but chose an internal property, Pool-Cleaning-Houston.com, for the experiment. This site ranked well for its domain name keyword match and a number of lesser terms, and has enjoyed a stable position in its market for years. This site because it is the SEO equivalent of the proverbial “Los Angeles dog walker.” It is not a particularly powerful site, but it is positioned in a market where it could easily provide a small business owner with a comfortable living.

The NSEO:

We chose the following negative SEO techniques for our study:

  • 45,000 Comment links. Anchor text “Pool Cleaning Houston.” Cost: $15
  • 7000 double-tiered forum profile links. Anchor text “Pool Cleaning Houston.” Cost: $5
  • Sidebar blog links on four trashy blogs, yielding nearly 4000 links (although it appears that only 100 of those links have been indexed to date). Anchor text “Pool Cleaning Houston.” Cost: $20

The Execution:

The initial purchase of 45,000 comment links was a disappointment. The seller of the service had marketed the links as NSEO, but it soon became evident that few of the comments were being accepted by moderators, and even fewer were dofollow. The followup purchase of 7000 forum profile links seemed more promising. This was not billed as NSEO, but as a positive, albeit black hat, Scrapebox service. Then a week went by and our site failed to be destroyed.

We had built a relationship with the webmaster of the trashy blogs when we asked him to remove the sidebar links he had sent to one of our clients. He removed the links for a fee, and when we asked, he put on new links to Pool-Cleaning-Houston.com for a similar fee. Within a few days the links delivered a killing blow.

The Results:

The bulk of the traffic for the site comes from the search “Pool Cleaning Houston.” For a week after the blast of thousands of NSEO links, the ranking actually went up from position #3 to #2. Then we followed up with the blog sidebar links. By the next day Pool-Cleaning-Houston.com was off the front page and essentially invisible to potential customers.

Besides the primary keyword, there were another 51 minor keywords tracked during the study. 26 went down noticeably, 21 stayed the same throughout, and 5 keywords improved slightly. Taken on average, the keywords dropped about 2.5 spots (among the keywords that did drop, the average decline was closer to 9 positions).

The total rankings of all the keywords clearly shows the effects of NSEO not just on selected searches, but on the overall ranking power of the site. For a period of three days following each NSEO burst the site improved slightly in the SERPs, and then abruptly lost the ground it had gained and then some.

Conclusion:

It is now cheap and effective to destroy the livelihood of a small business. In a local market it could cost as little as $20 a month to knock a competitor off the first page of search returns. This low cost makes NSEO accessible to virtually anyone, from unscrupulous companies, to disgruntled employees, spiteful customers, or even idle pranksters. It’s too early to make a definitive claim about the exact causes of the Google algorithm penalty, but an effective NSEO campaign may include the creation of a backlinks profile with artificially repetitive anchor text, as well as links from a bad neighborhood.

Want an Infographic for Your Site?

Check out our Infographic Development services and see what TastyPlacement can do for you!

…and the thumbnail!:

Negative SEO

Infographic: Testing Social Media Signals in Search

How Social Media Activity Impacts Organic Search Rankings

Can social media activity impact organic search rankings? Popular wisdom says yes, but we set out to prove it with a simple test. We’ve compiled our findings into an easy-to-follow infographic.

Use This Graphic for FREE on Your Site!

You may use the infographic above on your website, however, the license we grant to you requires that you properly and correctly attribute the work to us with a link back to our website by using the following embed code.

Embed Code

<div style="width: 420px">
<a href="https://www.tastyplacement.com/wp-content/uploads/testing-social-signals.jpg" />
<img src="https://www.tastyplacement.com/wp-content/uploads/testing-social-signals-thumbnail.jpg"
alt="Infographic: Testing Social Signals" /></a><br/>
Infographic authored by TastyPlacement, an <a href="https://www.tastyplacement.com/">
Austin digital marketing, SEO & PPC agency</a>. To view the original post, see the original
<a href="https://www.tastyplacement.com/infographic-testing-social-media-signals-in-search">
Social Media Infographic</a>. </div>

Want an Infographic for Your Site?

Check out our Infographic Development services and see what TastyPlacement can do for you!

…and the thumbnail!:

Infographic Thumbnail

How to Promote an Infographic

Infographics have emerged as a sound, white-hat way to generate high-quality natural backlinks. Even a moderately successful infographic can go viral and bring a few dozen high-quality backlinks. But creating an infographic—as much work as that is—only gets you halfway there.

If you cleverly promote your infographic, you can greatly increase your chances of going viral and generating higher numbers of backlinks. We know because we’ve done a fair amount of infographic development here at TastyPlacement.

The Quid Pro Quo of Infographics

The name of the game in infographic promotion is that a webmaster gets to display your hard-earned content (the infographic) and in return, you earn a backlink from the website displaying the infographic. A preliminary task in promoting your infographic is to place your infographic where it is easy to find and in a manner which is easy for webmasters to employ.

Set Up Your Infographic “Home”

First, pick a “home” for your infographic—this ideally should be the same site where you want to send your backllinks. Your home location will house the infographic itself (1000 pixels wide is fairly standard), and ideally an “on-page display” version for the page itself for faster loading and easier visibility on a typical webpage (about 540 or 600 pixels wide), a mini-thumbnail for Facebook shares (more on this in a minute) and of course, your recommended embed code.

Your embed code should be dead easy for any webmaster to simply grab in a block. The embed code should be simple html, and should contain the entire “package” for the infographic: the on page display version, a link to the full infographic as well as author attribution and your desired links.

When we promote infographics, we host the preview image and the full infographic—it’s just too complicated to ask webmasters to download the infographic, install it on their site, then update all the links. By hosting the images, you make it easy and idiot proof. Because we are hosting the infographic, and the files are large, we create our infographics in jpeg format: that allows us to compress the file down for faster loading and less bandwidth usage.

To see all these elements coming together on a proper infographic “home.” see the page we’ve set up for our “Austin Startup Scene” infographic here:

https://www.tastyplacement.com/start-up-infographic

Include a Facebook-Ready Thumbnail

You will also notice another element on that page: a square thumbnail of the infographic at the bottom of the page. We added that thumbnail to our infographic page after we learned that when someone posts a share link on Facebook, Facebook will search the page for roughly square-shaped images to offer as a thumbnail choice to represent the share. Because infographics tend to be very tall images, Facebook won’t generate a thumbnail from the full infographic. You have to hand-feed an agreeably-sized thumbnail.

Now Let’s Promote: Make it Searchable

With our infographic set up and set to share, you want to make sure your infographic can be easily found in search engines. Make sure you’ve got the terms “free” and “infographic” in your title tag and body copy. “Free infographic” is searched 2900 times a month in Google, as reported by the Adwords keyword tool.

Finding Webmasters With MyBlogGuest

[update] When we originally posted this thread, we recommended MyBlogGuest as a means of reaching promotion-minded webmasters. We no longer recommend MyBlogGuest as a responsible means of promotion.

Promote Through Social

Promote your infographic through your Twitter account with #free #infographic hash tags. Include a shortened URL with a link to your infographic home. You should also post a link to your personal and business Facebook pages. We think it’s ok to re-post an infographic every few weeks.

Promote through Infographic/Visual Graphic Directories

We promote our infographics through infographic and visual graphic directories. These diretories exist for the purpose of displaying and housing infographics. You’ll get a mix of dofollow and nofollow links from these directories, and you’ll get the chance for webmasters to find you there. Below is the list of sites we employ (Visual.ly is easily the most popular and authoritative of this group):

  • http://www.infographicsarchive.com/submit-infographics/
  • http://submitinfographics.com/
  • http://infographicsite.com/submit-infographic/
  • http://visual.ly
  • Reddit.com/r/infographics/
  • http://www.nerdgraph.com/submit-infographic/
  • http://www.infographicfile.com/
  • http://www.infographiclove.com (this is a paid submission)

To find more locations for submission, try a Google search for (keep the quotes) “Submit Your Infographic”. That query will yield sites with infographic submission forms.

Use Specialized Searches to Find Bloggers and Webmasters

If you really want to take your infographic promotion to the next level, you can do a little curation of specific websites. This technique is going to take a bit more time, but will generate the highest value links.

First, let’s search for existing sites that display infographics. It makes sense that a webmaster that already displays infographics would probably post another in the same topic area. For our sleep infographic, we think our content would be valuable to sleep doctors. So we enter a Google query as follows: “sleep doctor” infographic. This query led us to a few sleep doctors and mattress and pillow manufacturers that already display infographics. One mattress manufacturer has an active blog with a PageRank of 4. We’d like to get a link on that site, so the next step is to write an email to that webmaster. So, we wrote the following message:

“Hi, we were browsing the site __________.org, and we notice 
you display Infographics for your readers. We have a useful
Infographic on sleep science that you can display for free
on your site. We've already coded the HTML so all you would
need to do is paste in the code to your website. You can
find the Infographic here: [link to infographic page/embed
code]. 

If you have any questions about how to post the Infographic
on your site, please let me know. “

Good luck using these tips in promoting your infographic. If your infographic is attractive and useful to readers, you should have have no trouble in ultimately generating 100s of links.

Infographic: Basics of Sleep

We got tired of counting sheep and wanted to learn more about the one-third of our lives spent asleep, so we did a little digging with our friend and New Zealander, Nemanja Stanar, on the basics of sleep science. It turns out there’s more to sleep than just closing your eyes and waiting for the Sandman (we had never heard of “sleep hygiene” before!), so we put together our findings and some interesting statistics in this little infographic to help spread the knowledge.

Check it out and share it with your audience – it’s a great way to spend a sleepless night!

Infographic: Basics of Sleep

Use This Graphic for FREE on Your Site!

You may use the infographic above on your website, however, the license we grant to you requires that you properly and correctly attribute the work to us with a link back to our website by using the following embed code.

Embed Code

<div style="width: 420px">
<a href="https://www.tastyplacement.com/wp-content/uploads/basics-of-sleep.jpg" />
<img src="https://www.tastyplacement.com/wp-content/uploads/basics-of-sleep-thumbnail.jpg"
alt="Sleep Science Basics Infographic" /></a><br/> Infographic authored by
<a href="https://www.tastyplacement.com/author/MichaelDavid"> Michael David</a>
of <a href="https://www.tastyplacement.com/">Austin digital marketing, SEO & PPC agency</a>, 
TastyPlacement. To view the original post, see the original 
<a href="https://www.tastyplacement.com/infographic-basics-of-sleep">sleep infographic </a>.
</div>

Want an Infographic for Your Site?

Check out our Infographic Development services and see what TastyPlacement can do for you!

…and the thumbnail!: