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We Wrote the Book
on Search Marketing

Our Humble Blog: SEO, WordPress, Marketing

Hello Einstein, and welcome–you are here because you are brainy and you want to know more about SEO, WordPress tips and tricks, local search, branding and marketing. Enjoy, and if you’d like to subscribe to our nuggets of wisdom, you can pick up an RSS feed through Feedburner, or follow us on Twitter..

$150 Video-Enabled Home PBX Voip System

I recently built a 3-phone, video-enabled, full-blown PBX Voip phone system based on a RaspberryPI B. The system makes extension-to-extension and Voip video calls (very good for talking to kids without yelling upstairs), and the system makes and receives normal outbound and inbound phone calls for about 1 penny a minute through FlowRoute’s normal SIP/Voip rates. This is the 3rd... Read More

A Pay Per Click Case Study of Awesome Excellence

How we tripled a client’s conversion rate in 6 weeks, and lowered Google Adwords cost-per-conversion by 63.22% We love conversion rate optimization and cost-per-conversion optimization. This is the heart of the matter–it sits at the core of what any advertising campaign should look towards. This case study will show how we did the following for one of our client campaigns... Read More

Highlighting Disappears from Google SERPs?

Is Google Testing a New SERP Alternative to Displaying Highlighted Query Terms? Historically, Google would echo a user’s queried terms on it’s SERPs (search results pages) by highlighting/bolding those terms back to a user in both organic results and Adwords text ads. This principle dictates quite a bit of strategizing when drafting text ads and meta information for webpages. Below... Read More

Infographic: A Guide to Startup Scene in Austin, Texas

An Inside Look at the Startup Scene in Austin We did some research on startup companies in Austin and discovered the following results. This infographic takes a look at the current startup scene and should provide some insight into where your own company stands in the bustling Austin market. Feel Free to Share Our Austin Startup Infographic You’re free to... Read More

Website Visitors Drop After Switch to HTTPS

Google announced recently that it would be rewarding websites converting to https with increased ranking position. Ok, sure, fine, WHATEVER. But wait, maybe this is a good thing? Let me spend 6 or 7 hours on this to find out. Thanks for Nothing, Google Well, things didn’t work out for us on one of our web properties. We converted to... Read More

Before You Move Your Business

You are a business owner and you have decided to relocate your business to a better situated spot in town. Everyone can agree moving is not fun but moving an entire business can be especially daunting. Amidst the boxes and bubble wrap, there is something really important you might not be remembering— your local listings. If you don’t have a... Read More

Tasty Pi: Raspberry-Powered Audiophile Network Audio Player

Rack Mount Fully Assembled Ready to Play $300 Well, we’ve done it…we’ve gone bat-shit crazy. Our linux tinkering and obsession with Raspberry Pi micro-computing has led us to create the Tasty Pi, a Raspberry Pi-powered network audio player that we’ve installed in an elegant rack-mount configuration (although the svelte rack enclosure can easily be ditched in favor of laser-etched MDF case... Read More

TastyPlacement Celebrates #SMDay with Ice Cream Social

Yesterday millions around the world celebrated Mashable’s fifth annual Social Media Day. The purpose of the holiday is to recognize social media as a bona fide “digital revolution” that is happening right in front of us. A countless number of people celebrated yesterday by hosting meet ups to gather with their peers and spark up conversation about the social media world.... Read More

Great Remarketing Ad Examples

We’ve put together the following collection of successful (and attractive, at least to our eyes) remarketing/display ads. 250 by 250 Remarketing Ads 120 &160 High Skyscrapers

TastyPlacement Does Summer

Summer in Austin is unlike any other. We embrace the hazy hot days by lounging out at Barton Springs Pool and gather for live music at the weekly Blues on the Green. Your TastyPlacement team has created a custom map of their favorite summer hangouts. Check them out! Active Life Hamilton Pool Indigo Island Mt Bonnell Purple Martin Super-Swarm Secret... Read More

Ultimate WordPress Hacking Recovery Guide

First, a confession: I have had my WordPress sites, and my clients’ WordPress sites, hacked a few times. Most hackers do very little damage, and you can clean and secure your site with a little bit of know-how. We’ll divide this lengthy guide into several sections: Diagnosing if You Have Been Hacked Cleaning Your WordPress Site Securing Your WordPress site... Read More
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