Social Media Strategies: Facebook, Twitter and More
A Great Place to Start: a Lush, Engaging Facebook Presence
Your Facebook Presence Needs to Engage Visitors and Set a Goal
A Facebook presence, much less a website, can be whatever you want it to be. Best practices dictate that your initial Facebook presence — the Welcome page visitors see when they first land on your business’s fan page — be engaging and put forth a call to action for visitors to “Like” the page and stay connected. From there, you’ve earned that customer — or potential customer — as a member of your social space. The larger your online social collective, the more effective you’ll be at extending your commercial messages and having them circulated.
Good Social Media Design Is Good Business
Like with website design, good social media design is good for business. Your design says a lot about who you are and how you treat customers. Users reach conclusions when they see your brand and company represented online. With TastyPlacement, you can feel confident that all your messages — visual and otherwise — send the right message to customers.
Social Signals Increase Organic Rankings
And, if you are concerned about search engine rankings (who isn’t?), then a lively social media presence can push your rankings higher. Google rewards websites that are tied to active social media communities with higher rankings. These are “social signals” and they are widely accepted to be part of today’s search engine algorithms.
To take your social media program to the pro level, contact TastyPlacement for a free consultation today.
Appealing and Effective Twitter Design
Twitter restricts users’ design to a few basic rules. Twitter pages need to be appealing, need to speak to customers, and need to display attractively on a wide variety of monitor sizes. Below is a sample of a highly effective page we’ve built for our client California Skin Institute.
Twitter is a great resource for posting quick topical items–the reach is tremendous and extremely fast.
One other factor to consider: action on Twitter can affect your Google rankings–Google uses Twitter activity as a “social signal” that indicates popularity and value for web content. So, get action going on Twitter and you will enjoy improved rankings in web search.
Social Media Case Study: WreckedExotics.com
We helped automotive/entertainment site WreckedExotics.com reach 10,000 Facebook fans in just over a year. How did we do it?
With a comprehensive and sophisticated program of expert technology, marketing and persuasion. We used (and can implement for you) the following:
- A sophisticated web-based email capture builds the WreckedExotics newsletter mailing list. We couple the email sign up with…
- A weekly email newsletter (newsletters remain tremendously popular as marketing devices–what we call “the original social media”. Our weekly newsletter brings traffic and includes a Facebook invitation.
- Advanced, web-based, slide-up Facebook invitation (which we developed for use only with our clients)–turns casual website visitors into permanent, engaged members of your client community.
- Active and engaging Facebook content engages Facebook fans and spirals into more Fans as users invite their Facebook contacts.
- Other, proprietary devices and strategies (you’ll have to consult with us to learn more).
Expert Social Media Success: WreckedExotics
So, how does WreckedExotics harness the power of its 10,000+ Facebook users?
The Facebook platform enables WreckedExotics to push content to that user base independently of its web search or email newsletter. Thus, it brings in additional visits to its site.
Can Social Media Work for Your Business or Website?
If you have customers, YES.
Facebook and Twitter have value to almost ANY business. These social media outlets (and the ones that haven’t been invented yet) go beyond ordinary search. It’s about turning casual visitors into engaged members of your client pool. As an advertising/communication medium, the leverage is unmatched. Once Facebook members become “fan” your Facebook business page, they become willing receivers of your updates and marketing messages.
Put Expert Social Media to Work for Your Business
Don’t miss the opportunity to develop a comprehensive social media strategy for your business. Call us at 512-535-2492 to learn more.
About the Author: Claire J. Dunn
Claire J. Dunn works as a search strategist for TastyPlacement. She is a contributing writer for The Daily Muse and composes academic research on teen television in her spare time. Claire has worked in instructional technology for top universities in the US and UK and holds a Master’s degree in Cultural & Creative Industries from King’s College London. Her specialties include web design and social media management. View Claire Jordan on Google+.