on Jun 26th, 2008SEO Case Study: Garage and Storage Plus
Or, How We Used Search Engine Optimization (SEO) to Shove the Competition Off the Front Page of Google
Search Engine Optimization is the process of increasing the amount of visitors to a Web site by ranking highly in the search results of a search engine. The higher a Web site ranks in the results of a [...]
on Jun 2nd, 2008The Power of Google Local to Improve Search Results
Google local is bad news for the yellow pages.
Google local enables business owners to rank highly, and with a special entry, in local searches for their products and services.
The benefits of Google Local entries are many-fold:
Google local entries are blended with regular results for most searches.
Google local entries are always presented at the top of [...]
on May 27th, 2008The Death of Print Advertising
One of our clients, Garage and Storage Plus , came to us concerned about the high cost of print advertising in connection with the advertising of their garage makeover business. Traditionally, home services business would advertise with either the yellow pages, local flyers, and home mailers.
Some of these print campaigns can cost $1000 a month [...]