Archive for 'Optimization'

Or, How We Used Search Engine Optimization (SEO) to Shove the Competition Off the Front Page of Google

Search Engine Optimization is the process of increasing the amount of visitors to a Web site by ranking highly in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. It is common practice for Internet users to not click through ...

One of our clients, Garage and Storage Plus , came to us concerned about the high cost of print advertising in connection with the advertising of their garage makeover business. Traditionally, home services business would advertise with either the yellow pages, local flyers, and home mailers.

Some of these print campaigns can cost $1000 a month (for a home mailer), or $500 to $2000 per month for a generously-sized yellow pages ad.

We discussed with our client ...