Have you hired someone offshore to undertake your SEO campaign? Don’t think so? Think again–your local firm may be outsourcing. We examine some of the most abysmal SEO campaigns to teach you how to avoid this pitfall.

As an SEO professional, I hear often from clients that they formerly paid big bucks for entry into local business directories such as YellowPages.com or eLocalListing. These services are often marketed in boiler rooms, and the lion’s share of the fees the uninformed customers pay go to sales commissions. When people ask me, “is a…