SEO Case Study: Garage and Storage Plus

Or, How We Used Search Engine Optimization (SEO) to Shove the Competition Off the Front Page of Google

Search Engine Optimization is the process of increasing the amount of visitors to a Web site by ranking highly in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site.

Optimization Increases Visitors

We helped Garage and Storage Plus of Las Vegas develop natural optimized rankings for key terms in its industry. Through our optimization, we achieved perfect results. A search for "Las Vegas garage storage racks " shows our client absolutely smoking the competition with a prominent Google Local result in position 1, and additional links clogging the front page of Google in positions 2 and 3. The nearest competitor is simply driven completely off the front page! High search ranking means high numbers of visitors.

This screen shot shows results for the search "Las Vegas Garage Storage Racks" made on June 25, 2008.

As one can see, the Google local results are the most prominent entry on the page–even more prominent than the paid Google results. True, competitor’s paid ads get on the front page but, those ads are expensive (as opposed to free), and readers tend to prefer the natural results over the paid ads (after all, they are paid ads).

An Optimized Website Is the Most Cost-Effective Advertising

An optimized website that ranks highly in search engine results is the most cost-effective advertising on the planet. Here’s why:

• Search engines are the new yellow pages–Google and the other search engines reach millions more buyers than traditional outlets.
• User perceive Google as "authoritative"–so a high ranking in Google communicates legitimacy to a far greater degree than traditional paid advertising.
• A search engine user is a "seeker" of information, an interested buyer actively seeking a transaction, while a receiver of ads in the mail is just a passive, possible buyer.
• An optimized website requires only one small investment yet pays back nearly forever; an optimized site stays optimized for 2, 3, 4 years or more, it brings interested customers year after year, while a print, mail, or even yellow book advertisement eventually goes stale and becomes worthless. Don’t be fooled by traditional ad salesmen–print and mail are outdated, inefficient, and ineffective mediums.

Want to learn more about how we can help you? Please contact us .

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